Keeping Benito’s
Número Uno
In brief
What makes Benito’s Hat, Benito’s Hat? As the number of restaurants grew, the group asked MR.D to encapsulate everything the brand was about.
With Benito’s Hat, we defined vibrantFrom the bright colour palette to the bold, conversational tone, we created Benito’s brand bible and bank of master assets. The result is a united brand, from staff on the restaurant floor to board members and day-to-day suppliers.
Brand guidelines • Brand toolkit
See also: Building Benito’s Hat