Keeping Benito’s
Número Uno

In brief

What makes Benito’s Hat, Benito’s Hat? As the number of restaurants grew, the group asked MR.D to encapsulate everything the brand was about.

With Benito’s Hat, we defined vibrant

From the bright colour palette to the bold, conversational tone, we created Benito’s brand bible and bank of master assets. The result is a united brand, from staff on the restaurant floor to board members and day-to-day suppliers.

Brand guidelines • Brand toolkit

See also: Building Benito’s Hat