Refreshing the Sony
World Photography Awards

In brief

After a decade in partnership, Sony and the World Photography Organisation (WPO) invited MR.D to join the family. Our role was to update the look of the famous Awards and document the creativity inspired by the largest photography competition on the planet.

With Sony World Photography Awards, we celebrated the remarkable

Our brand refresh let the imagery talk, shout and whisper, creating both an engaging and practical identity solution across core touch-points for the years ahead. We also collaborated with the client to produce a commemorative book of award-winning imagery. There, we were spoilt for choice.

Brand evolution • Book design • Exhibition collateral • Environmental graphics and signage