Launching KIDS
at Tesco Cafe

In brief

Tesco wanted to create a new look and feel for kids to be used across all kids communications to drive awareness of new meals for children.

For Kids...

We created the new KIDS mark based on the same typeface as the main brand but with hand cut lettering to give a more crafted feel and give KIDS its own identity. We used simple recognisable shapes and texture to create an own-able style. With honest overhead photography featuring real cut-outs to reflect the main ingredient in the dish.