Branding an
international art fair

In brief

The World Photography Organisation (WPO) asked MR.D to establish a contemporary brand for PhotoFairs and position Photo Shanghai as its premier event in Asia.

With WPO, we created a queue

Our carefully crafted, creative expression of PhotoFairs is designed to attract high-end buyers to the events internationally. For Photo Shanghai, a leading art fair in Asia, we produced a global brand that talked directly to exhibitors, buyers and media influencers alike.

Brand architecture • Bespoke logo type •  Exhibition collateral • Creative expression and application